Tech Mahindra acquires UK digital firm The Bio Agency IT services provider Tech Mahindra on Wednesday said it has acquired The BIO Agency (BIO).
It is a UK-based agency that offers digital services to global clients
and engages with their customers. The deal value was not disclosed.
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The BIO Agency services brands across financial services, retail, property, travel, and technology sectors and the acquisition will
help them make sizeable inroads into Fortune 100 / 500
telecommunications and enterprise clients of Tech Mahindra, the company
said in a statement.
Tech Mahindra has embraced the future with its focus on digital and
sees this as an important strategic move. The acquisition will further
strengthen and enable the company to engage with its clients at the
start of the journey and more importantly, help design the customer
experience for their businesses.
"The BIO Agency and Tech Mahindra will create one of the world's
leading innovation practices. A combination of BIO's visionary thinking
and delivery with Tech Mahindra's IT to DT (Digital Transformation)
strategy will enable and create digital services, that get industries
ready beyond just technology transformation, but a larger integrated
customer experience," CP Gurnani, MD & CEO, Tech Mahindra said.
The acquisition will open up more clients for BIO globally (especially
in Europe and the US), scaling their offerings and enabling new services
and deeper digital change. This will significantly help enhance BIO's
offerings in people, turnover and market impact. BIO will continue to
further invest into its people and its propriety thinking, the firm said
in the statement.
"We are looking forward to the next stage of BIO's journey. With a
partner like Tech Mahindra, we plan to further scale our offering,
continuing to help clients change the way they engage with their
customers," said Peter Veash, CEO, The BIO Agency.
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